Many starting out in micro stock video find key-wording difficult. It is difficult. Difficult but critical. After all, if buyers can't find your clip – you won't sell it. As I look back on my initial submissions, I can see how poor my key wording was. I've become much better.
Buyers searching for clips are coming from inconceivable places and needs.
Trying to put yourself into the mind of all potential buyers is impossible, but you gotta do it somehow. In parts 1 & 2 I'll give you some step-by-step advice and and some handy tools
to help you keyword your clips to get found and sold.
Advice for Keywording Success:
Always key-word with the image in front of you. Don't do if from memory.
Think like the buyer.
Ask yourself, if I was
searching with these keywords as a buyer what specific or fuzzy terms and concepts would I use? (By specific I mean words such as beach, wave, boat which describe the actual content of the image, but by fuzzy, I mean the feeling or mood of the clip. While terms like "cute, freshness, lovely" verge on keyword spam, some emotional keywords are also important. See below.)
Be specific about WHAT and WHERE if it's important to the meaning of the clip or potential sales - if not, leave it out. If so, include information on the location. Your call. A specific location in the title or category for sure, but I always include the specific location (for example: Bali, Indonesia, Kuta), once in the collection of keywords as well.
Describe the feelings, concepts and moods directly related to the clip. It's a fine line - directly relating moods. Try not to create “spam” keywords not directly related to your clip such as “lovely”. If you start guessing you'll irritate potential buyers and your keyword quality and relevance will decrease.
If there are people in the clip, describe them as accurately as possible. That includes gender, race, and details of appearance (blue eyes, brown hair, young, old...)
Keyword Accurately. Most of the stock sites base their internal search engine algorithms on conversion from views into sales. How many buyers looked and then bought. This would translate as relevancy in the agency search engine vocabulary. If your shot gets few sales or views, it's going to page 112 of the search results and staying there to die a slow death. The more sales searched on the title / keywords description ranks your clip high or low. If your shot gets lots of views and sales, it's going to come up on the top of the search results.
Spell Check. If you are not a native speaker of English, have someone who is fluent review your keywords. Have a dictionary handy.
Let's get practical and work with this clip, which I took on a trip to Bali.
fisherman, fishing, ocean, sea, seascape, sunrise, boat, catamaran, wave, waves, surf, sunset, Bali, Indonesia, Kuta, exotic, tropical, traditional, lonely, remote, solitary
That's 21. Not bad, but we can do better. Most sites allow you 50 keywords. I recommend using them all, if you can find relevant ones. You'll find, some clips are harder to keyword than others. After all, you have bought your gear, travelled to Bali, digitized and uploaded - why not spend an extra five minutes drilling deep for keywords? It's important for your potential sales. It's how your clip is found by buyers. At this point you might be tempted to add lots of similar beaches or places. Generally a bad idea. Let your more general keywords do that. A few specifics are fine - remember, generic is what you're selling. Let's go on and find some good, accurate and new keywords in Part 2.
In How to Key-word Your Stock Video Part 2 – Researching Keywords, I'll tell you how I used use a great tool to help me find additional keywords.
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Drop me a line - I answer all questions. Good luck!